I converted TikTok videos into a bank of written content for Eternal Muse Hair

They Need a Tutorial Section

Here is the layout of their current website and the page I added to the navigation bar.

Eternal Muse Hair Official Page
New Page On Mock-Up Website

Tutorial Page Content

The new page I created on the website went into the steps of using the hair product and how to achieve different hairstyles. I turned to social media to find commonly expressed concerns about using the Zero Heat Set.

As I dug deep into their social pages and got a read on frequently asked styling questions, four main categories were apparent. 

  1. Rod Placement 
  2. How-To Wear the Zero Heat Set
  3. Beachy Waves
  4. Bouncy Curls

Then I turned those videos I found from their TikTok into written tutorials. This method made sure that the mini-tutorials matched the companies voice. Since I’m a very visual person I included a link to the original TikTok at the bottom of each box for extra context. 

This way you get a picture, instructions, and a visual tutorial making the website accessible to individuals with different learning styles.

TikTok’s I linked on the Tutorial Page:

Easily Accessible Social Links

Easy to navigate and understand websites are game-changers for sales. Adding landing pages for Tutorials, events, recent socials and more are great value adds for companies! Using both Wix and Squarespace to create the mock-up website opened my eyes to how many options you have for customizing your website.

Key Take-Aways

  •  Creating new page ideas is simple if you work backward from the problem. Is clientele not understanding something? Why don’t they? How can a make them aware before they get confused? How can I eliminate the problem before it ever happens?
  • Both Wix and Squarespace offer a ton of base layouts you can customize of hundreds of different pages. It is actually really fun to edit and experiment with website creation.
  • TikTok is the fastest growing social platform, and incorporating it into marketing and sales is imperative. Learning how to navigate a company page and find targeted issues is enjoyable and valuable.
  • Moving forward with Eternal Muse Hair I’d love to see them expand their customer education process to eliminate Customer Care issues.

Taking a critical look at how things are run and why issues are created helped me to realize that even the strongest companies still need teams and new eyes on projects.

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